Animation is a highly effective tool to deliver complex messages in an engaging and easy-to-understand way. By turning people, objects and activities into cartoons, we can secure audience’s attention and buy-in more effectively. Therefore, animation video production Hong Kong is in great demand, even for commercial purpose. According to survey, there has been a significant 28% year-on-year increase in video ad expenditure in Hong Kong in 2021. This shows that enterprises are beginning to consider videos as an effective format to advertise their brands. No wonder there has been a surge in demand for live-action video and animation video production in Hong Kong in recent years. With extensive experience in animation video production, we provide one-stop service covering concept design, scripting, storyboarding, production design, voiceovers, and subsequent uploading to different media and platforms. We can also help you manage audience’s response and make adjustments to the designs as necessary. If you are looking for an animation production house to create an eye-catching animated video for your next campaign, do drop us a note!

 Animation Video Production for Advertising and Marketing 

In the ever-evolving world of advertising and marketing, captivating audiences and leaving a lasting impression is crucial for brands. Amidst the sea of content and advertisements, animation video production Hong Kong has emerged as a powerful tool for brand communication.


Animated storytelling has an undeniable charm that resonates with audiences across demographics. With vibrant visuals, dynamic characters, and engaging narratives, animation captures attention and keeps viewers hooked. It creates an emotional connection with the audience, making them more receptive to the brand’s message. Also, animated advertisements have a higher chance of being shared across social media platforms due to their engaging and entertaining nature. When audiences find an ad enjoyable or emotionally resonant, they are more likely to share it with their friends and followers, extending the brand’s reach organically.


With the proliferation of advertisements across various platforms, standing out is a constant challenge for marketers. Animation provides a refreshing alternative to traditional advertising, making brands stand out in a crowded marketplace. Animation has become a game-changer in the world of advertising and marketing. Its ability to captivate, engage, and connect with audiences sets it apart from other mediums. Through animation video production Hong Kong, brands can convey their message effectively, humanize their identity, and create lasting impressions.


Shepherd Communications is an award-winning animation studio Hong Kong that is at the forefront of innovation, embracing cutting-edge technologies to push the boundaries of creativity.


1. Why is animation video production an effective way to promote a brand, product or service?

 In the commercial world, videos are mostly used to inform the audience of a brand’s story, products and services. For certain industries, such as the insurance sector, and certain types of videos, such as a product launch video, animation can simplify complex topics and messages. Animated videos help bring concepts to life in a way that live-action videos cannot. With the help of animation, you can easily show how a complicated process or intricate mechanism works. Hence, animation studios in Hong Kong have been creating product explainer videos and animated infographics for different businesses.

As internet users have short attention span, it is important not only to draw, but also to keep audience’s attention. Animated video is a story-telling tool that delivers messages in an engaging way, therefore can easily evoke an emotional connection with the audience. Professional animators in animation production houses can use different types of animation techniques and styles to create captivating videos that elicit emotions. Researches have revealed that animated ads are more effective than still ads as emotional arousal can positively affect a viewer’s memory of a certain advertised brand. Therefore, enterprises work with animation studios in Hong Kong to produce high-impact, engaging explainer videos to add value to their brands. Another advantage of using animated videos as compared to live-action videos is that animation video production is less expensive and takes less time. There is no need for a venue, actors, a director and shooting equipment etc. All you need is an animator or a professional team in an animation production house to create awesome animated videos.

2. What are the steps of animation video production in Hong Kong?

The animation video production process is made up of several steps. First is the concept development phase. You should have a clear idea of your objectives, target audience, distribution platforms etc. Define the core message of the animation before writing a cohesive script around it. As the script lays the groundwork for the overall animation, you may want to work with the creative team in an animation production house to develop a well-thought-out script. The next step is storyboarding. Serving as the framework for the animated video, the storyboard will establish an artistic direction and reflect the overall visual style of the animation. Then, record the voice-over narration. Afterwards, professional animators in animation production houses will bring illustrations to life by giving movements to the characters and other elements appearing on the screen. Lastly, animators will need to edit and synchronize the sound effects, voiceover, and musical soundtrack with the visual counterpart. As a high-quality creative animation studio in Hong Kong, our passionate team strive to bring your imagination and brilliant ideas to life!

3. How experienced is Shepherd Communications in animation video production in Hong Kong?

Shepherd Communications has over 20 years of experience in marketing, advertising, live-action video and animation video production in Hong Kong. We have produced a wide variety of promotional videos including corporate image videos, TV commercials and animations, for different industries, such as the banking, insurance, telecommunication and hotel sector. As an experienced animation studio in Hong Kong, our team creates compelling animated videos with high advertising effectiveness, may it be a product explainer video or a captivating brand story. We have helped China Life, Generali Hong Kong and HKT etc. to produce animated videos and animated infographics before. With a strong team of creatives with animation video production experience, we offer a one-stop solution for your animated videos, including creative concept development, storyboarding, smart design etc. If you are looking for an animation studio in Hong Kong to help you wow your audience with engaging animated videos, you are most welcome to contact our creative team!

4. What makes animation video production Hong Kong a preferred choice for explaining complex concepts and processes?

Animation video production Hong Kong is a powerful tool for creative visualization, making it an excellent choice for illustrating complex concepts and techniques. Unlike live videos, animation has the ability to simplify and present abstract ideas in an engaging way. This is especially useful when complex subjects are tackled using traditional filmmaking techniques.

In animation, animators have the freedom to portray situations that can be difficult or even impossible to capture in live videos. Whether depicting the inner workings of a sophisticated machine, imagining scientific principles or creating fantastical worlds, animation provides endless possibilities if his painting can be said in pictures

The versatility of animation allows for the representation of abstract thoughts, feelings and thoughts. Through imaginative imagery and compelling storytelling, animation can evoke a strong emotional response from an audience, making it a powerful way to promote and consume a brand communication

5. What types of animation styles does Shepherd Communications specialize in?

Shepherd Communications is a well rounded animation studio Hong Kong that specializes in a wide range of animation styles, including 2D animation, 3D animation, motion graphics, character animation, whiteboard animation, and stop-motion animation. Our team of skilled animators can adapt the style to best suit the needs and objectives of each project. Also, we are committed to staying up-to-date with the latest animation techniques and technologies, so that we can continue to provide cutting-edge animation that exceeds our clients’ expectations.

6. What type of businesses can benefit from Shepherd Communications’ animation video production Hong Kong services?

Shepherd Communications’ animation video production services are versatile and can benefit a wide range of businesses across different industries. For example, IT companies, e-commerce retailers, educational institutions, healthcare providers, financial institutions, hospitality and tourism organizations, startups, non-profit organizations, entertainment and media companies, manufacturing and industrial companies.

Any business that aims to engage, educate, and captivate its audience can benefit from Shepherd Communications’ animation video production Hong Kong services. Our team of skilled animators and creative professionals can tailor animation videos to suit the unique needs and goals of each business, helping them stand out in their respective markets and achieve their communication objectives.

7. Can Shepherd Communications create interactive animation videos for online marketing campaigns?

As a leading animation studio Hong Kong, Shepherd Communications excels in creating interactive animation videos that are tailored for online marketing campaigns. These engaging and dynamic videos go beyond passive viewing, encouraging active audience participation and interaction.

With expertise in interactive animation, Shepherd Communications can integrate clickable elements, quizzes, polls, and calls-to-action into the videos. This interactivity not only captivates viewers but also enables brands to gather valuable insights and feedback from their target audience. By leveraging the power of interactive animation videos, businesses in Hong Kong can enhance their online marketing efforts and elevate their brand presence.

Interactive animation videos are a highly effective tool for engaging audiences across various online platforms, including social media, websites, and email campaigns. These videos stand out in the fast-paced digital landscape, increasing the likelihood of viral sharing and reaching a wider audience.

Shepherd Communications is an animation studio Hong Kong that offers businesses the opportunity to harness the power of interactive animation videos for their online marketing campaigns. By combining creativity, technology, and strategic thinking, Shepherd Communications creates interactive animation videos that captivate, educate, and drive audience engagement, ultimately helping businesses achieve their marketing goals and stand out in the competitive online market.

8. Can an animation production house create custom characters and illustrations for animated videos?

An animation production house has the capability to create custom characters and illustrations that are tailor-made for animated videos. This is one of the key strengths and benefits of working with an animation studio Hong Kong like Shepherd Communications. The process of creating custom characters and images requires a collaborative effort between the client and the animation production house.

When a client approaches an animation production house with a project, the creative team begins by understanding the client’s specific needs, reputation, and target audience. Based on this information, animators decide to conceptualize and create characters and visuals that perfectly match the client’s vision. They provide businesses and brands with unique and recognizable mascots that represent their identity and values. These characters can be the face of the brand, creating a emotional connection with the audience.

Additionally, custom illustrations allow the animation production house to create a distinct visual style that sets the animated video apart from others. Whether it’s a whimsical and playful design or a sleek and modern look, custom illustrations can be tailored to match the tone and messaging of the video. Moreover, custom characters and illustrations provide flexibility and creativity in storytelling. Animators can imbue the characters with specific traits, expressions, and movements that add depth and personality to the narrative. This level of customization ensures that the animated video conveys the intended message in a memorable and engaging way.

When businesses have custom characters and illustrations, they have complete ownership of their intellectual property. This means they can use these assets across various marketing channels, merchandise, and future campaigns without any licensing restrictions.

Working with an animation production house to create custom characters and illustrations involves a collaborative and iterative process. The client’s feedback and preferences are taken into account at each stage, ensuring that the final characters and visuals meet the client’s expectations.

9. Can an animation studio Hong Kong provide assistance with scriptwriting  for an animation project?

Yes, an animation studio Hong Kong can provide valuable assistance with scriptwriting for an animation project. Scriptwriting is an essential component of creating a compelling and engaging animated video. An experienced team of writers and creative professionals at the animation studio Hong Kong can help craft a well-structured script that effectively conveys the intended message and aligns with the client’s objectives.

The process of scriptwriting begins with a thorough understanding of the client’s brand, target audience, and the key message the animation aims to communicate. The animation production house collaborates closely with the client to gather all relevant information and insights, ensuring that the script captures the essence of the brand and its unique selling points.

10. What are the different distribution platforms where animation videos can be showcased?

Animation videos produced by an animation production house can be showcased on various platforms. For example, you can embed it on your website’s homepage or product pages, or on various social media platforms such as Facebook and Instagram. You can also share it on video-sharing websites such as YouTube or use it for internal communications, such as training or company updates. Exhibitions and television are also great places to showcase your interesting videos. Using these platforms allows you to increase brand awareness and communicate with your target audience in an interactive and engaging way.