We all know that brand image matters to any business. A corporate video is an ideal vehicle to show a brand’s core values and corporate culture to the public and project a brand personality. Apart from creative design, Shepherd Communications is also experienced in corporate video production. We have produced corporate videos for companies of varying sizes and industries, such as banks and hotels, to help them stand out from fierce competition. Corporate video may sound similar to promotional video, but in fact it takes more finesse to create a good one – you have to convey an abstract philosophy in a subtle way without compromising the video flow and pace. Our professional team takes care of every little detail of the entire video production process from start to finish, including creative thinking, scriptwriting, professional shooting, film editing and video marketing. We create great, compelling corporate videos to enhance your brand image.
Frequently Asked Questions
1. What are the benefits of producing a corporate video?
The primary purpose of a corporate video is to build a positive brand image and portray its brand personality. If you manage to create and maintain a positive and unique brand image, you will reap the benefits in the long run. First, a positive brand image increases brand awareness, resulting in confidence among stakeholders, such as consumers and investors. With trust as foundation, it is much easier to convert potential customers into actual consumers down the sales funnel. Hence, from a long-term perspective, a high-quality corporate video can definitely create value for a brand and its customers. On the other hand, a positive corporate image attracts talents to join your company and enhances employees’ sense of belonging. In short, a good corporate video lays the groundwork for a brand’s long-term benefits.
2. Why should I choose Shepherd Communications for corporate video production?
Corporate image is not built in one day. Instead, it is attained through a series of marketing initiatives and branding strategies. We believe a high-quality corporate video is worth a million words. We have produced a corporate video for iclub, a lifestyle hotel brand under Regal Hotels. The video depicts two hotel guests exploring the fascinating neighborhood of iclub Sheung Wan Hotel. By demonstrating the dynamic landscape of Sheung Wan, where old meets new and east meets west, and creating a laid-back ambience, the video brings out the fun, chill and inspiring brand personality of iclub. Also, our team has produced a TV commercial for Bank of Communications to convey its corporate philosophy and enhance its brand image.
3. How to portray a brand personality in a corporate video?
To blend a brand personality into a corporate video involves the entire video production pipeline. First, when brainstorming ideas to set up a video script, you need to reify an abstract concept (i.e. corporate philosophy) and infuse your brand personality into the video. When shooting the corporate video, camera lens usage and shooting angles etc. all constitute the overall look and feel of the video, which portrays your brand personality. During the post-production stage, film editing, sound design, color grading etc. help shape a distinctive corporate identity. Our professional team provides one-stop video production services to help your brand develop a unique corporate image and increase brand awareness by creating captivating corporate videos.