We all know that brand image matters to any business. A corporate video is an ideal vehicle to show a brand’s core values and corporate culture to the public and project a brand personality. Apart from creative design, Shepherd Communications is also experienced in corporate video production. We have produced corporate videos for companies of varying sizes and industries, such as banks and hotels, to help them stand out from fierce competition. Corporate video may sound similar to promotional video, but in fact it takes more finesse to create a good one – you have to convey an abstract philosophy in a subtle way without compromising the video flow and pace. Our professional team takes care of every little detail of the entire corporate video production process from start to finish, including creative thinking, scriptwriting, professional shooting, film editing and video marketing. We create great, compelling corporate videos to enhance your brand image.
Frequently Asked Questions
1. What are the benefits of producing a corporate video in Hong Kong?
The primary purpose of corporate video production is to build a positive brand image and portray its brand personality. If you manage to create and maintain a positive and unique brand image, you will reap the benefits in the long run. First, a positive brand image increases brand awareness, resulting in confidence among stakeholders, such as consumers and investors. With trust as foundation, it is much easier to convert potential customers into actual consumers down the sales funnel. Hence, from a long-term perspective, high-quality corporate video production can definitely create value for a brand and its customers. On the other hand, a positive corporate image attracts talents to join your company and enhances employees’ sense of belonging. In short, a good corporate video lays the groundwork for a brand’s long-term benefits.
2. Why should I choose Shepherd Communications for corporate video production?
Corporate image is not built in one day. Instead, it is attained through a series of marketing initiatives and branding strategies. With solid experience in corporate video production in Hong Kong, we believe a high-quality corporate video is worth a million words. We have produced a corporate video for iclub, a lifestyle hotel brand under Regal Hotels. The video depicts two hotel guests exploring the fascinating neighborhood of iclub Sheung Wan Hotel. By demonstrating the dynamic landscape of Sheung Wan, where old meets new and east meets west, and creating a laid-back ambience, the video brings out the fun, chill and inspiring brand personality of iclub. With technical skills, knowledge and hands-on experience in corporate video production in Hong Kong, our team has produced a TV commercial for Bank of Communications to convey its corporate philosophy and enhance its brand image.
3. How to portray a brand personality in a corporate video?
To blend a brand personality into a corporate video involves the entire corporate video production pipeline. First, when brainstorming ideas to set up a video script, you need to reify an abstract concept (i.e. corporate philosophy) and infuse your brand personality into the video. When shooting the corporate video, camera lens usage and shooting angles etc. all constitute the overall look and feel of the video, which portrays your brand personality. During the post-production stage of the corporate video production process, film editing, sound design, color grading etc. help shape a distinctive corporate identity. With extensive experience in producing corporate videos in Hong Kong, our professional team provides one-stop video production services to help your brand develop a unique corporate image and increase brand awareness by creating captivating corporate videos.
4. What are the steps of producing a corporate video in Hong Kong?
Any well-conceptualized corporate video production starts with good concept development. You should have a clear idea of who your target audience is, what key message you want them to get and how you want to deliver it. With solid experience in corporate video production in Hong Kong, our team will dive into your business before video conceptualization, so that we can come up with a video concept that displays your brand’s unique values. The next steps are to write scripts and create storyboards. Your video script is important as it controls the actual production and it is difficult to adjust once you have shot your footages. Considering it the heart and soul of your corporate video, you may want to spend more time on scripting and storyboarding.
After planning the video content, you can move on to the pre-production phase, which involves setting everything up for actual filming. To keep the production of a corporate video in Hong Kong on time and on budget, it is key you have everything in place at this stage to ensure a smooth production afterwards, as everything will cost you quite a lot of time and money once the camera starts rolling. As an award-winning agency with extensive experience in corporate video production in Hong Kong, our team can assist you during pre-production for tasks, such as casting actors, applying for permits, renting venues and equipment etc., to save you headaches and costs at this important stage. After the actual shooting of the video comes the post-production editing phase. It involves film editing, color grading, sound mixing and subtitling etc. Once your corporate video is fully edited, you will need to distribute it on the right channels. As a digital marketer with experience in producing and distributing corporate videos in Hong Kong, we help brands blast their corporate videos across different online and social media platforms in order to reach their target audience.