Frequently Asked Questions

1. Why is animation an effective way to promote a brand, product or service?

The aim of a promotional video is to inform the target audience of a brand’s mission, products and services. For certain industries, such as the insurance sector, and certain types of promotional videos, such as a product launch video, animation is a highly effective tool to deliver complex messages in an engaging and easy-to-understand way. By turning people, objects and activities into cartoons, we can secure the audience’s attention and buy-in more effectively. We provide one-stop animation production services covering concept design, scripting, storyboarding, voiceovers and subsequent uploading to different media and platforms. After the animation is finished, our team always goes the extra mile to help you distribute it and manage the audience’s response and make adjustments to the designs as necessary.

2. What are the benefits of using videos to promote a brand’s products or services?

According to survey results, 70% of Facebook users are more willing to purchase a product and form a deeper impression of the brand after watching a product video on Facebook. This suggests that promotional videos can increase conversions and hence your advertising effectiveness. While your customers may find it tedious reading through lengthy product information, a promotional video might be a better alternative especially for complicated products, as you can easily convey a key message, such as a brand mission or a unique selling point of a product, in a concise manner using videos. A video can sometimes be “educational” rather than “promotional”. Educational videos, also known as “how-to” videos, are a good way for your potential customers to gain valuable information, therefore increasing their purchase intentions at an early stage. This kind of video answers your audience’s questions, arouses their interests to find out more and positions your brand as an authority in your respective field. Such a soft-selling marketing approach makes your brand more believable and trustworthy in the eyes of customers.

3. How experienced is Shepherd Communications in promotional video production?

Shepherd Communications has over 20 years of experience in advertising and video production. We have produced a wide variety of promotional videos including corporate image videos, TV commercials and animations, for different industries, such as the banking, telecommunication and hotel sector. Our team creates compelling videos with high advertising effectiveness, may it be a corporate branding video, a captivating successful story, or a creative-led product video. We offer a one-stop solution for your video, including creative concept development, artist, KOL or micro-influencer lineup, professional shooting, video strategy creation etc. If you want to wow your audience with engaging video content, you are most welcome to contact our creative team!