ABOUT US
Established in 2001, Shepherd Communications has been providing a full spectrum of agency services across various sectors. In addition to graphic and visual design services, we also specialise in integrated digital marketing, animation, corporate video production, and event planning and management.
We offer high-quality design services that rival those of 4A’s agencies, with faster turnaround time and more cost-effective solutions. Our creative team is full of ideas and energy and is in sync with the rapid social media trends, ensuring our work resonates with your audience.
Our proven track record with well-known brands in different sectors reflects our commitment to developing mutual trust and long-term relationships with clients, valuing our clients as partners in achieving shared success.
Awards
Awards
Hong Kong Institute of Marketing Market Leadership Award 2021
Hong Kong’s Most Outstanding Leaders Awards 2022
Mediazone’s Most Valuable Companies in Hong Kong Awards 2021
Most Innovative Digital Agency of the Decade
MUSE Creative Awards 2022
MUSE Creative Awards 2024
MUSE Creative Awards 2024
Generali Project:
Social Media Management
Fubon Bank (Hong Kong) Limited Project:
Brand Character Design
MUSE Creative Awards 2022
Bank of China(Hong Kong) Project:
SME TV Commercial
FORTRESS Project:
Instagram Campaign
Hong Kong Institute of Marketing Market Leadership Award 2021
Mediazone’s Most Valuable Companies in Hong Kong Awards 2021
Most Innovative Digital Agency of the Decade
Hong Kong’s Most Outstanding Leaders Awards 2022
Our Experience
Frequently Asked Questions
Advertising Agency
What does Shepherd Communications do?
Shepherd Communications is an award-winning advertising agency in Hong Kong that offers ad design and digital marketing services for a wide variety of industries, including telecommunication, insurance, banking, retail, F&B, hospitality, and tourism, etc.
How can Shepherd Communications help you stand out?
Our cutting-edge design team will create eye-catching ads that bring out the unique identity of your brand, and make you stand out from your competitors in the market. Apart from digital ads, we also create marketing collateral, including brochures, leaflets, different kinds of printed materials, and creative packaging, etc.
Furthermore, we provide one-stop event planning and management services for conferences, gala dinners, ceremonies and other public relations events. Our experienced event team often exceeds your expectations and will bring any vision you think of to life, creating memorable moments and fruitful results for your event.
How does Shepherd Communications embrace new advertising trends in the digital era?
Traditional ads usually take a product-centric, relatively hard-selling approach to directly convey product features. However, in this ever-changing digital world, your audience is bombarded by an overwhelming amount of information every day. To catch their attention, it would be much more desirable to adopt a customer-centric, soft-selling approach by wrapping our promotional message in a creative concept to truly attract and entice them. An effective ad does not simply cultivate brand recall; it inspires an enduring relationship with your audience.
As an innovative advertising agency, Shepherd Communications believes that the sky is the limit when it comes to creativity in advertising. Therefore, we always think outside the box to unlock new visions for creative advertising.
What is digital marketing?
Digital marketing includes social media marketing, content marketing, customer relationship management, cross-channel management, search engine optimisation, etc. With big data, we can better understand your audience’s interests and needs better by analysing their online behavioural data.
This data allows us to display ads strategically to increase conversions. Both online and offline strategies then work in synergy to increase brand visibility and create a more significant marketing impact.
How to develop a digital marketing strategy?
First, identify your marketing goals for the campaign, such as enhancing brand awareness, increasing consumer confidence, promoting a time-limited offer, or any other objectives.
Second, evaluate your existing marketing channels. Put yourself in your customers’ shoes to identify all the touchpoints in a consumer journey that may fall short of expectations, and make changes accordingly.
Define your target audience and what may attract them before mapping out an effective digital marketing strategy using the 7Ps model (product, price, place, promotion, people, physical evidence, and process).
Finally, select the most suitable digital marketing tools for your campaign, such as Facebook Ads, Google Display Network, and Google Search Ads. You may also leverage influencer/KOL marketing and celebrity endorsements to tap into their dedicated fanbases.
Why do I need creative design services when I have in-house designers?
Ad design is much more than standard graphic design – it blends creative concepts, visual appeal, and punchy copy to capture your target audiences. Compared to in-house designers, an advertising agency’s creative team, comprising marketing specialists, digital experts, designers and copywriters, works together to deliver a profound and insightful advertising experience which truly makes an impact.
Great designs start with a great creative concept. Led by our Creative Director, our project team is specialised in developing creative concepts around your promotional messages to make your ads stand out.
Why is Search Engine Optimization (SEO) important?
SEO is the process of improving website content quality in order for it to be shown closer to the top of organic search results. This is done with the aim of increasing the visibility of a website to gain brand exposure. In other words, SEO is important in driving organic traffic to your website. Alternatively, the pay-per-click (PPC) advertising model is used to drive paid traffic to your website.
Although paid ads (e.g Google Ads) can quickly boost brand exposure, long term ad spending can become costly for small and medium-sized enterprises. On the other hand, SEO can serve as the cornerstone of your digital marketing strategy by driving sustainable organic traffic, while PPC acts as a valuable supplement to boost brand awareness and generate momentum during key sales promotions.