Shepherd

Digital marketing includes social media marketing, content marketing, customer relationship management, cross-channel management, search engine optimization, etc. If you have not marketed your brand digitally, it is high time you invested in digital marketing in Hong Kong as people are spending more and more time online, especially on social media platforms – they rely heavily on the Internet for information search and eWOM during different stages of the customer journey. Gaining exposure and market share in the competitive world of digital marketing in Hong Kong has never been easy. However, with big data, we can have knowledge of our audience’s interests and needs better by analyzing their online behavioral data. With such data in hand, we can display ads strategically in order to increase conversions.

Even though we are a digital marketing agency, we believe traditional marketing such as print ads and TV commercials still has a role to play when it comes to attracting and interacting with the target audience on a personal level. Customers usually prefer brands that they feel have a human-like relationship with. That is why conventional marketing materials are deemed more credible and trustworthy than online ads. In fact, digital and traditional marketing tactics, both online and offline, can work in synergy to increase the visibility of your brand and create a more significant marketing impact. As a digital marketing agency in Hong Kong with more than 20 years of experience, Shepherd Communications witnesses the paradigm shift in marketing over the past decades and is expert in providing effective digital solutions that integrate with traditional marketing tactics.

First, identify your marketing goal for the campaign, such as enhancing brand awareness, increasing consumer confidence etc. Second, evaluate your existing marketing channels. Think from your customers’ shoes and identify all the touch points in a consumer journey that may fall short of customer expectations and make changes accordingly. A digital marketing agency can help you evaluate your existing marketing tactics and performance. Make sure you know who your target audience is and what they truly want before mapping out an effective digital marketing strategy with the 7Ps model – product, price, place, promotion, people, physical evidence and process. If you hire a digital marketing agency, its professional team will then help you select the most suitable digital marketing tools for your strategy, such as Facebook Ads, Google Display Network, Google keywords etc.

Digital marketing in Hong Kong is an all-time high – social media ad spending, especially for Instagram, has seen a drastic increase. However, remember that digital tools are just the vehicle to reach your potential customers – at the end of the day, it is content that truly engages and converts your audience. This is why digital marketing agencies in HK have increasingly placed emphasis on content marketing. You may also consider influencer or KOL marketing and celebrity endorsement to reach their fan base. As a full-service digital marketing agency in HK, we have the technical know-how, expertise and creativity required for developing integrated marketing strategies to empower business growth.

It is imperative to formulate an effective SEO strategy when doing digital marketing in Hong Kong as content is king in the digital world. SEO is the process of improving the quality of website content in order to be shown closer to the top of organic search results, with the aim of increasing the visibility of a website and gaining more brand exposure. In other words, SEO is important to drive organic traffic to your website. A digital marketing agency knows how to develop a solid SEO strategy that helps to improve the likelihood of a brand appearing in search results.

The pay-per-click (PPC) advertising model, on the other hand, is used to drive paid traffic to your website. Although paid ads, such as Google Ads, can increase brand exposure in a short amount of time, the advertising cost involved may be a bit high for small and medium-sized enterprises in the long run. Simply put, SEO is the cornerstone of your digital marketing strategy as it enhances your organic website traffic, while PPC may be an add-on to increase brand awareness and create noise, say during a sales promotion. Therefore, digital marketing agencies in HK formulate effective SEO strategies to assist brands in positioning themselves in the digital ecosystem.