Digital Marketing Agency Hong Kong

Shepherd Communications is an award-winning digital marketing agency in Hong Kong that offers ad design and digital marketing services for a wide variety of industries, including banking, insurance, telecommunication, gourmet, travel, personal care and retail etc. As an experienced digital marketing agency with a cutting-edge team of digital experts and design talents, we will create eye-catching ads that bring out the unique identity of your brand, and make them stand out from your competitors in the market. As an established digital marketing agency in HK, Shepherd Communications is dedicated to helping our clients perform digital transformation, enabling them to excel in this ever-changing business world. Apart from digital ads, we also create marketing collateral, including brochures, leaflets, different kinds of printed materials and creative packaging etc. Furthermore, we provide one-stop event planning and management services for conferences, gala dinners, ceremonies and public relations events etc. Our experienced event team will sparkle memorable moments for your next event and exceed your expectation. Although we focus on the provision of digital solutions in recent years, we are more than just a digital marketing agency in Hong Kong – we are a creative thinking agency powered by digital specialists and creative minds.

Frequently Asked Questions

1. How does Shepherd Communications embrace new advertising trends for digital marketing in Hong Kong?

Traditional ads usually take a product-centric, hard-selling approach and convey product features in a direct way. However, in today’s ever-changing digital world, your audience is bombarded by an overwhelming amount of information every day. Hence, to catch their attention, a digital marketing agency nowadays adopts a customer-centric, soft-selling approach by wrapping promotional messages in a creative concept that truly entices them. An effective ad does not only make your audience remember your brand, but also invites them in to build a long-term relationship with you. As an innovative digital marketing agency in HK, Shepherd Communications believes that sky is the limit when it comes to creativity in advertising. Therefore, we always think out of the box and open up new visions for creative ads when doing digital marketing in Hong Kong.

2. What is digital marketing? Does traditional marketing still matter?

Digital marketing includes social media marketing, content marketing, customer relationship management, cross-channel management, search engine optimization, etc. If you have not marketed your brand digitally, it is high time you invested in digital marketing in Hong Kong as people are spending more and more time online, especially on social media platforms – they rely heavily on the Internet for information search and eWOM during different stages of the customer journey. Gaining exposure and market share in the competitive world of digital marketing in Hong Kong has never been easy. However, with big data, we can have knowledge of our audience’s interests and needs better by analyzing their online behavioral data. With such data in hand, we can display ads strategically in order to increase conversions.

Even though we are a digital marketing agency, we believe traditional marketing such as print ads and TV commercials still has a role to play when it comes to attracting and interacting with the target audience on a personal level. Customers usually prefer brands that they feel have a human-like relationship with. That is why conventional marketing materials are deemed more credible and trustworthy than online ads. In fact, digital and traditional marketing tactics, both online and offline, can work in synergy to increase the visibility of your brand and create a more significant marketing impact. As a digital marketing agency in Hong Kong with more than 20 years of experience, Shepherd Communications witnesses the paradigm shift in marketing over the past decades and is expert in providing effective digital solutions that integrate with traditional marketing tactics.

3. What are some points to note when doing digital marketing in Hong Kong?

First, identify your marketing goal for the campaign, such as enhancing brand awareness, increasing consumer confidence etc. Second, evaluate your existing marketing channels. Think from your customers’ shoes and identify all the touch points in a consumer journey that may fall short of customer expectations and make changes accordingly. A digital marketing agency can help you evaluate your existing marketing tactics and performance. Make sure you know who your target audience is and what they truly want before mapping out an effective digital marketing strategy with the 7Ps model – product, price, place, promotion, people, physical evidence and process. If you hire a digital marketing agency, its professional team will then help you select the most suitable digital marketing tools for your strategy, such as Facebook Ads, Google Display Network, Google keywords etc.

Digital marketing in Hong Kong is an all-time high – social media ad spending, especially for Instagram, has seen a drastic increase. However, remember that digital tools are just the vehicle to reach your potential customers – at the end of the day, it is content that truly engages and converts your audience. This is why digital marketing agencies in HK have increasingly placed emphasis on content marketing. You may also consider influencer or KOL marketing and celebrity endorsement to reach their fan base. As a full-service digital marketing agency in HK, we have the technical know-how, expertise and creativity required for developing integrated marketing strategies to empower business growth.

4. Why do I need creative design services in a digital marketing agency when I have in-house designers?

Ad design is different from graphic design – it involves a blend of various elements, including creative concept, artistic appeal, punchy words and more, to capture audience attention. In comparison with in-house designers, the creative team in a digital marketing agency, which consist of marketing specialists, designers and copywriters, are more experienced in advertising and know how to impress. We believe great designs start with a great creative concept. As an experienced digital marketing agency in Hong Kong, our project team led by Creative Director excel in developing creative concepts around promotional messages to make ads stand out. Committed to be a top-tier digital marketing agency in HK, we provide a full suite of marketing, communications, advertising and creative services to our client partners, from branding and corporate identity management, result-driven campaign, print and digital advertising to social media content marketing. As a digital marketing agency in Hong Kong with valuable experience, our digital marketing strategists take a holistic approach to marketing to ensure each component in a campaign complements and empowers the other for a greater marketing impact.

5. Why is Search Engine Optimization (SEO) important when doing digital marketing in Hong Kong?

It is imperative to formulate an effective SEO strategy when doing digital marketing in Hong Kong as content is king in the digital world. SEO is the process of improving the quality of website content in order to be shown closer to the top of organic search results, with the aim of increasing the visibility of a website and gaining more brand exposure. In other words, SEO is important to drive organic traffic to your website. A digital marketing agency knows how to develop a solid SEO strategy that helps to improve the likelihood of a brand appearing in search results.

The pay-per-click (PPC) advertising model, on the other hand, is used to drive paid traffic to your website. Although paid ads, such as Google Ads, can increase brand exposure in a short amount of time, the advertising cost involved may be a bit high for small and medium-sized enterprises in the long run. Simply put, SEO is the cornerstone of your digital marketing strategy as it enhances your organic website traffic, while PPC may be an add-on to increase brand awareness and create noise, say during a sales promotion. Therefore, digital marketing agencies in HK formulate effective SEO strategies to assist brands in positioning themselves in the digital ecosystem.