Services
Integrated Campaign
We offer various advertising solutions, including digital, TV, print, public relations, as well as event and management services. Our integrated approach of strategies and channels enables your campaign to create a seamless customer experience and ensure that all touch points are reinforced with a view to driving a higher engagement and conversion rate.
Digital Marketing
Our digital marketing services help boost your brand’s presence. We create engaging social media strategies and creative content to establish your brand as the market leader. With SEO strategies and influencer collaborations, we optimize your website’s visibility and credibility.
Video Marketing
Our expert video production services can enhance your marketing efforts in your target market. We conceptualise, shoot, edit, and produce remarkable motion pictures and videos that can effectively convey your message.
Frequently Asked Questions
Video
Although video production is more time-consuming when compared to print ad production, it is gaining increasing popularity in the digital world. According to surveys, the number of video ads on social media platforms is on a rise, reflecting videos’ effectiveness in catching social users’ attention. We do see an increase in the number of companies looking for video production in Hong Kong these years.
When compared to print ads, videos can better create an ambience and resonate with the audience. A video production house knows how to develop a strong sense of atmosphere through video scenes, arrangement of props, color tone, background music etc. to lead the audience to a desired emotion, so that they can have a lasting impression of the brand. Video production houses sometimes adopt the storytelling approach to deliver key promotional messages, or lead the audience into the captivating world of microfilm.
This video production tactic is an intelligent way to entice the audience into having emotional bonding with your brand and hence a lasting impression. As a professional video production house in Hong Kong, we are experienced in taking the audience on a multi-sensory journey on the Internet through a well curated mix of audiovisual effect, video pace and story plot. As a leading advertising agency and video production house, our team of specialists in video production in Hong Kong will help you deliver your key promotional messages wrapped in creative concepts.
Promotional Video
After understanding your promotional objectives, the video production house will brainstorm the video direction and content, write the video script and create the storyboard. Upon confirming the script, the video production house will discuss each and every detail of the video shooting plan with you, including the number and types of camera lens used for professional video production, auditions and casting calls, costumes, props, setting etc. as well as contingency plans.
Before the actual shooting, the video production house will schedule a pre-production meeting with the entire crew, including the creative team, director, actor, photographer and gaffer etc, and go through the shooting plan with them in detail, in order to ensure a smooth run on the shooting day. After shooting the video, the video production house will begin a series of post-production procedures, including film editing, sound effect, tone and color adjustment, visual effect, motion graphics, background music and subtitles etc.
Therefore, the video production team has quite an important role to play – to lead the team and coordinate with different parties to make sure everything is on the right track. If you are seeking a video production house in Hong Kong for your next video project, feel free to reach us as we are a professional team with expertise in video production in Hong Kong for years.
Corporate Video
As an experienced video production house in Hong Kong, we have produced quite a number of promotional videos and TV commercials for various enterprises. For corporate video production, we have produced a TV commercial for Bank of Communications to convey its bank mission and enhance its corporate image. Our team, who specialize in brand building and video production in Hong Kong, portrayed a premium bank image in the video through the use of script, main characters, pace and shooting angles etc.
As a video production house in Hong Kong with 20 years of experience, Shepherd Communications values creativity as much as quality. Our team of specialists in video production in Hong Kong want to resonate with our audience by using humorous or captivating stories. Our emphasis on creativity in video production is perhaps what sets us apart.
We also have video production experience in the hotel and tourism field. For instance, we have produced an Internet video for iclub, the lifestyle brand under Regal Hotels. Our team, who excel in video production in Hong Kong, used a soft-selling approach to promote the iclub hotel in Sheung Wan, with a focus on active lifestyle and a laid-back ambience rather than hotel facilities.
Video
As a leading advertising agency and video production house in Hong Kong, Shepherd Communications has earned much experience in video production across different sectors, including but not limited to banks, telecommunication companies and hotels. Our professional team of specialists in video production in Hong Kong have a firm grasp of the entire process of video production and every minor yet important detail to be taken note of during video shooting.
We are a trusted video production house with expertise in corporate videos, TV commercials and animations. We provide one-stop video production services, encompassing creative concepts, script writing, storyboard design, video shooting and video editing etc. We can meet varying budgets without compromising video quality and the overall advertising effectiveness. Apart from video production, we go the extra mile by presenting a promotional strategy that will maximize your video reach.
As an award-winning advertising agency and video production house in Hong Kong, we believe a great promotional video stems from a great creative concept. Therefore, our creative team who specialize in video production in Hong Kong do not only place emphasis on the actual shooting of a video, but also on the early stage of creative concept development.
Why is video production an effective way to promote the products and services of a company? How does a video production house make a video ad stand out from the rest?
Although video production is more time-consuming when compared to print ad production, it is gaining increasing popularity in the digital world. According to surveys, the number of video ads on social media platforms is on a rise, reflecting videos’ effectiveness in catching social users’ attention. We do see an increase in the number of companies looking for video production in Hong Kong these years.
When compared to print ads, videos can better create an ambience and resonate with the audience. A video production house knows how to develop a strong sense of atmosphere through video scenes, arrangement of props, color tone, background music etc. to lead the audience to a desired emotion, so that they can have a lasting impression of the brand. Video production houses sometimes adopt the storytelling approach to deliver key promotional messages, or lead the audience into the captivating world of microfilm.
This video production tactic is an intelligent way to entice the audience into having emotional bonding with your brand and hence a lasting impression. As a professional video production house in Hong Kong, we are experienced in taking the audience on a multi-sensory journey on the Internet through a well curated mix of audiovisual effect, video pace and story plot. As a leading advertising agency and video production house, our team of specialists in video production in Hong Kong will help you deliver your key promotional messages wrapped in creative concepts.
What is the video production process? What needs to be done by the video production house?
After understanding your promotional objectives, the video production house will brainstorm the video direction and content, write the video script and create the storyboard. Upon confirming the script, the video production house will discuss each and every detail of the video shooting plan with you, including the number and types of camera lens used for professional video production, auditions and casting calls, costumes, props, setting etc. as well as contingency plans.
Before the actual shooting, the video production house will schedule a pre-production meeting with the entire crew, including the creative team, director, actor, photographer and gaffer etc, and go through the shooting plan with them in detail, in order to ensure a smooth run on the shooting day. After shooting the video, the video production house will begin a series of post-production procedures, including film editing, sound effect, tone and color adjustment, visual effect, motion graphics, background music and subtitles etc.
Therefore, the video production team has quite an important role to play – to lead the team and coordinate with different parties to make sure everything is on the right track. If you are seeking a video production house in Hong Kong for your next video project, feel free to reach us as we are a professional team with expertise in video production in Hong Kong for years.
How experienced is Shepherd Communications in video production?
As an experienced video production house in Hong Kong, we have produced quite a number of promotional videos and TV commercials for various enterprises. For corporate video production, we have produced a TV commercial for Bank of Communications to convey its bank mission and enhance its corporate image. Our team, who specialize in brand building and video production in Hong Kong, portrayed a premium bank image in the video through the use of script, main characters, pace and shooting angles etc.
As a video production house in Hong Kong with 20 years of experience, Shepherd Communications values creativity as much as quality. Our team of specialists in video production in Hong Kong want to resonate with our audience by using humorous or captivating stories. Our emphasis on creativity in video production is perhaps what sets us apart.
We also have video production experience in the hotel and tourism field. For instance, we have produced an Internet video for iclub, the lifestyle brand under Regal Hotels. Our team, who excel in video production in Hong Kong, used a soft-selling approach to promote the iclub hotel in Sheung Wan, with a focus on active lifestyle and a laid-back ambience rather than hotel facilities.
Promotional Video
Shepherd Communications provides one-stop promotional video production services, from pre-production tasks (e.g. concept creation, scriptwriting, storyboard design), video shooting to post-production video editing (e.g. film editing, visual effect, color grading, sound mixing, subtitles). According to survey results, there has been a rise in video ads on social media platforms in recent years, which shows increasing popularity among enterprises in using video formats to advertise their brand.
As viral videos and microfilms are gaining huge popularity, plus the fact that video-ad-supported online platforms, such as YouTube and Facebook, have more than 80% active users per day, video marketing is certainly the big trend to watch for.
As an advertising agency with solid experience in promotional video production, Shepherd Communications believes that a high-quality video cannot be produced unless you have adequate pre-production preparation, such as developing creative concepts and working out a detailed shooting plan. If you want to leverage the power of videos to promote your brand, products or services, feel free to drop us a note!
Why is animation an effective way to promote a brand, product or service?
The aim of a promotional video is to inform the target audience of a brand’s mission, products and services. For certain industries, such as the insurance sector, and certain types of promotional videos, such as a product launch video, animation is a highly effective tool to deliver complex messages in an engaging and easy-to-understand way.
By turning people, objects and activities into cartoons, we can secure the audience’s attention and buy-in more effectively. We provide one-stop animation production services covering concept design, scripting, storyboarding, voiceovers and subsequent uploading to different media and platforms.
After the animation is finished, our team always goes the extra mile to help you distribute it and manage the audience’s response and make adjustments to the designs as necessary.
What are the benefits of using videos to promote a brand’s products or services?
According to survey results, 70% of Facebook users are more willing to purchase a product and form a deeper impression of the brand after watching a product video on Facebook. This suggests that promotional videos can increase conversions and hence your advertising effectiveness. While your customers may find it tedious reading through lengthy product information, a promotional video might be a better alternative especially for complicated products, as you can easily convey a key message, such as a brand mission or a unique selling point of a product, in a concise manner using videos.
A video can sometimes be “educational” rather than “promotional”. Educational videos, also known as “how-to” videos, are a good way for your potential customers to gain valuable information, therefore increasing their purchase intentions at an early stage. This kind of video answers your audience’s questions, arouses their interests to find out more and positions your brand as an authority in your respective field. Such a soft-selling marketing approach makes your brand more believable and trustworthy in the eyes of customers.
How experienced is Shepherd Communications in promotional video production?
Shepherd Communications has over 20 years of experience in advertising and video production. We have produced a wide variety of promotional videos including corporate image videos, TV commercials and animations, for different industries, such as the banking, telecommunication and hotel sector.
Our team creates compelling videos with high advertising effectiveness, may it be a corporate branding video, a captivating successful story, or a creative-led product video. We offer a one-stop solution for your video, including creative concept development, artist, KOL or micro-influencer lineup, professional shooting, video strategy creation etc. If you want to wow your audience with engaging video content, you are most welcome to contact our creative team!
Corporate Video
We all know that brand image matters to any business. A corporate video is an ideal vehicle to show a brand’s core values and corporate culture to the public and project a brand personality. Apart from creative design, Shepherd Communications is also experienced in corporate video production. We have produced corporate videos for companies of varying sizes and industries, such as banks and hotels, to help them stand out from fierce competition.
Corporate video may sound similar to promotional video, but in fact it takes more finesse to create a good one – you have to convey an abstract philosophy in a subtle way without compromising the video flow and pace. Our professional team takes care of every little detail of the entire video production process from start to finish, including creative thinking, scriptwriting, professional shooting, film editing and video marketing. We create great, compelling corporate videos to enhance your brand image.
What are the benefits of producing a corporate video?
The primary purpose of a corporate video is to build a positive brand image and portray its brand personality. If you manage to create and maintain a positive and unique brand image, you will reap the benefits in the long run. First, a positive brand image increases brand awareness, resulting in confidence among stakeholders, such as consumers and investors.
With trust as foundation, it is much easier to convert potential customers into actual consumers down the sales funnel. Hence, from a long-term perspective, a high-quality corporate video can definitely create value for a brand and its customers. On the other hand, a positive corporate image attracts talents to join your company and enhances employees’ sense of belonging. In short, a good corporate video lays the groundwork for a brand’s long-term benefits.
Why should I choose Shepherd Communications for corporate video production?
Corporate image is not built in one day. Instead, it is attained through a series of marketing initiatives and branding strategies. We believe a high-quality corporate video is worth a million words. We have produced a corporate video for iclub, a lifestyle hotel brand under Regal Hotels. The video depicts two hotel guests exploring the fascinating neighborhood of iclub Sheung Wan Hotel.
By demonstrating the dynamic landscape of Sheung Wan, where old meets new and east meets west, and creating a laid-back ambience, the video brings out the fun, chill and inspiring brand personality of iclub. Also, our team has produced a TV commercial for Bank of Communications to convey its corporate philosophy and enhance its brand image.
How to portray a brand personality in a corporate video?
To blend a brand personality into a corporate video involves the entire video production pipeline. First, when brainstorming ideas to set up a video script, you need to reify an abstract concept (i.e. corporate philosophy) and infuse your brand personality into the video. When shooting the corporate video, camera lens usage and shooting angles etc. all constitute the overall look and feel of the video, which portrays your brand personality. During the post-production stage, film editing, sound design, color grading etc. help shape a distinctive corporate identity. Our professional team provides one-stop video production services to help your brand develop a unique corporate image and increase brand awareness by creating captivating corporate videos.
TV Commercial
Shepherd Communications is an advertising agency with over 20 years of experience in TV commercial production. Our professional team always stays ahead of the latest advertising trends and creates eye-catching ads that appeal to our local audience. We provide one-stop TV commercial production services, encompassing pre-production preparation, such as concept creation and scriptwriting, professional shooting and post-production video treatments, such as film editing, motion graphics, lighting effect, color grading, sound mixing, subtitles etc.
As a professional advertising agency, we believe creativity is key to any successful advertisement. Being bombarded with an overwhelming number of TV commercials, the TV audience can easily become indifferent to commercial ads. Hence, to grab their attention, you need a TV commercial that really pops! The repetitive nature of TV commercials helps to keep your brand in the forefront of your audience’s minds, increasing brand awareness and establishing trust.
In short, a creative TV commercial entails a substantial amount of effort at different stages along the production pipeline, including creative concept development, video content creation, visual and sound effects etc. in order for the audience to form a lasting impression of a brand.
When should I use TV commercials to promote my brand, products or services?
The purpose of a TV commercial is to increase brand awareness and recognition as well as to enhance brand image. When launching a new product or service, a TV commercial creates a better first impression and increases the trustworthiness of your brand. While many may perceive TV commercials as a less influential advertising channel in the digital era, TV commercials actually create customer confidence – for instance, after watching a TV commercial, if you see the same video ad or print ad on other promotional channels, you will find the brand more trustworthy.
Furthermore, the inclusion of both visual and audio components in a TV commercial gives us large space for creativity and innovation. Our creative team is experienced in making good use of visuals and sounds in TV commercials for a profound advertising effect. We will wrap your unique selling point in a creative concept that resonates with the audience.
What is the production pipeline for TV commercials?
Creativity is the soul of an advertisement. If you want to create a great TV commercial that is the talk of the town, creativity is the key ingredient. Our professional team of specialists in TV commercial production start by developing a creative concept based on the key features of your product or service. After the script and storyboard are finalized, we will proceed to an array of pre-production preparation tasks, including conducting auditions and casting, booking venues, scheduling a pre-production meeting with director, photographer and gaffer etc. and working out a detailed shooting plan.
After the post-production stage, you may choose the most suitable TV channel, broadcasting time, frequency, length etc. for your commercial ad according to your product or service feature and the viewing habits of your target audience. By and large, the TV commercial production process involves a great deal of planning and coordination throughout the entire production pipeline.
How many types of TV commercials are there?
There are various types of TV commercials. To make the most of your advertising budget, make sure you opt for the most effective TV ad type to reach your target audience. For celebrity endorsement, you may want to use testimonial ads to leverage their star appeal and reach their fan base.
The storytelling format can also be used to resonate with the audience and leave a lasting impression. To capture audience attention, you may use analogies in a humorous or exaggerated way to make a clear and powerful statement of the product or service feature. Audience is sometimes left with an emotional cliffhanger before a product or service is disclosed.
Digital Marketing
Digital marketing is the use of online platforms to promote a brand. Compared to traditional marketing channels, digital marketing is more diversified in terms of presentation formats and promotional channels, fostering two-way communication between a brand and its customers. In this digital era where social media dominates our lives, social media marketing is no longer optional. To survive the fierce competition, you need to leverage social media platforms to the fullest for promotional use.
Shepherd Communications provides all-rounded social media services, from concept creation, copywriting, graphic design to art direction. We customize your social media marketing plan based on your brand image, sales strategies and the key performance indicators of your campaign.
Social media platforms have become the prime channel for customers to search and receive information nowadays. During this process, their online behaviors are tracked by the system. By analyzing their browsing habits, marketers can have an inside look of their interests and needs and display online ads strategically. The usage of big data to target customers with things they like has brought unprecedented benefits for enterprises, such as lowering advertising cost and elevating user experience.
In other words, social media ad targeting powered by big data helps you identify your potential customers from a sea of online users whom you have never met, while customers get to receive ads that match their needs and wants – a win-win situation for both parties. Our professional team provide not only creative concept development, copywriting and design services, but also one-stop social media management services.
Can paid ads on social media effectively increase conversion?
Paid ads on social media platforms can indeed increase brand exposure and enhance your conversion rate. However, apart from working on your paid ad strategies to gain more views and clicks, content marketing also has an important role to play in social media ads.
Content marketing is about using quality content to generate quality leads. It is crucial to create original content for your social media ads based on your target audience’s actual needs, so as to drive qualified traffic to your website. Good content provides your target audience with valuable information or even insights, allowing for increased brand trust.
In short, you should focus on quality instead of quantity when creating social media ad content, so as to entice your potential customers to willingly form a long-term relationship with you.
Why is social media management required?
Many people think that social media management is all about publishing and updating feeds, but in fact it involves the entire process of creating, publishing, and analyzing content as well as interacting with users on social media platforms.
For instance, we should consider the positioning and target audience of various platforms while we decide on the content direction and ad publish frequency for the feeds. If your social media page lacks planning and regular monitoring, even a great social media ad may not achieve the desired advertising effect. A brand cannot simply rely on paid ads to drive more traffic – instead you should create quality social media feeds regularly in order to build customer loyalty.
Why should I choose Shepherd Communications to help me create social media ads?
Our social media specialists will curate the most suitable social media marketing strategy for you by taking into account your digital needs, market position, corporate image, sales strategies, key performance indicators etc. Our expertise in cross-channel promotion and viral videos will help you raise brand awareness and achieve better customer retention.
Our experience in content marketing and influencer marketing will help produce more qualified leads and traffic in this digital era, which in turn generate conversions and drive sales for our clients and their products and services. With experience in performing social media management for different industries from banking, insurance, telecommunication to retail, we always stay ahead of the latest social media trends and know how to nail content marketing to hit your target audience accurately.
Webinar
As we have easy access to ultra-high-speed internet and that live streaming platforms are getting full-fledged, corporate activities are no longer restricted by time and place. In light of the pandemic, live streaming has become more prevalent and many multinational enterprises turn to webinars for their commercial activities. As an advertising agency with experience in organizing webinars, Shepherd Communications provides one-stop live streaming solutions catering for your campaign objectives and needs.
With our professional live streaming service, you get to spend more time and effort on the content rather than the execution of your live event. Our expertise in live streaming services for online talks and webinars in particular will help you engage with your audience in high-quality virtual events. We create multi-camera live streams across multiple platforms, including social media and instant messaging platforms.
What needs to be taken note of when hosting an online talk or a webinar?
For a smooth live stream, you need to pay special attention to the audiovisual equipment and internet speed. With our professional streaming equipment and experienced technicians, we can produce live streams with exceptional audio and visual quality. Real-time interaction with attendees is a key component in any online talk or webinar.
Our team knows how to incorporate live Q&A or polling sessions into your corporate event, so as to keep your online audience engaged. We can also live stream your events to a variety of social media platforms to invite more participants. As visual aids are crucial to grab online audience’s attention, we can insert images and videos or have the background changed anytime during the live webcast to elevate the overall event experience.
What needs to be discussed when hosting a live streaming event?
It is easy to join a webinar, but to host one is another story – it involves a lot of preparation and planning! Our professional team can save you from all the hassle of organizing a live streaming event, so that you can spend more time and effort on preparing the content rather than executing the live event. After fully understanding the campaign details and your live streaming requirements, we will craft a detailed live streaming plan tailored for your event. For instance, we first need to know if you want to overlay images or insert videos during a webcast, have your event live streamed to multiple platforms, or have different soundtracks mixed, before customizing the best live streaming plan for you.
How experienced is Shepherd Communications in webinar services?
We have organized online talks and webinars for different industries. For example, we organized a webinar for Bank of East Asia, which was about paving the way for children’s education through proper investments. We provided multiple-platform live streaming services and created a key visual for the event which was adapted to eDM and event backdrop. During the webinar, the online audience interacted with the host and shared their thoughts in real time. Live streaming has been widely used in recent years for both commercial and entertaining purpose. If you are interested in organizing a webinar, please drop us a line!