ABOUT US
Established in 2001, Shepherd Communications has been providing a full spectrum of agency services across various sectors. In addition to conventional design services, we also specialise in integrated digital marketing, animation, and corporate video production, as well as event planning and management.
We offer high-quality design services that rival those of 4A’s agencies, with faster turnaround times and more cost-effective solutions. Our creative team is full of ideas and energy and is in sync with the rapid social media trends, ensuring our work resonates with your audience.
Our proven track record with well-known brands in different sectors reflects our commitment to developing mutual trust and long-term relationships with clients, valuing our clients as partners in achieving shared success.
Awards
Awards
MUSE Creative Awards 2024
Generali Project:
Social Media Management
Fubon Bank (Hong Kong) Limited Project:
Brand Character Design
MUSE Creative Awards 2022
Bank of China(Hong Kong) Project:
SME TV Commercial
FORTRESS Project:
Instagram Campaign
Hong Kong Institute of Marketing Market Leadership Award 2021
Mediazone’s Most Valuable Companies in Hong Kong Awards 2021
Most Innovative Digital Agency of the Decade
Hong Kong’s Most Outstanding Leaders Awards 2022
Our Experience
Frequently Asked Questions
Advertising Agency
Shepherd Communications is an award-winning advertising agency in Hong Kong that offers ad design and digital marketing services for a wide variety of industries, including telecommunication, insurance, bank, retail, F&B, hotel and tourism etc.
Our cutting-edge design team will create eye-catching ads that bring out the unique identity of your brand, and make them stand out from your competitors in the market. Apart from digital ads, we also create marketing collateral, including brochures, leaflets, different kinds of printed materials and creative packaging etc.
Furthermore, we provide one-stop event planning and management services for conferences, gala dinners, ceremonies and public relations events etc. Our experienced event team will sparkle memorable moments for your next event and exceed your expectation.
How does Shepherd Communications embrace new advertising trends in the digital era?
Traditional ads usually take a product-centric, hard-selling approach and convey product features in a direct way. However, in this ever-changing digital world, your audience is bombarded by an overwhelming amount of information every day.
Hence, to catch their attention, we should adopt a customer-centric, soft-selling approach by wrapping our promotional message in a creative concept that truly entices them. An effective ad does not only make your audience remember your brand, but also invites them in to build a long-term relationship with you.
As an innovative advertising agency, Shepherd Communications believes that sky is the limit when it comes to creativity in advertising. Therefore, we always think out of the box and open up new vision for creative ads.
What is digital marketing?
Digital marketing includes social media marketing, content marketing, customer relationship management, cross-channel management, search engine optimization, etc. With big data, we can have knowledge of our audience’s interests and needs better by analyzing their online behavioral data.
With such data in hand, we can display ads strategically in order to increase conversions. Digital and traditional marketing strategies, both online and offline, can work in synergy to increase the visibility of your brand and create a more significant marketing impact.
How to develop a digital marketing strategy?
First, identify your marketing goal for the campaign, such as enhancing brand awareness, increasing consumer confidence etc.
Second, evaluate your existing marketing channels. Think from your customers’ shoes and identify all the touch points in a consumer journey that may fall short of customer expectations and make changes accordingly.
Make sure you know who your target audience is and what they truly want before mapping out an effective digital marketing strategy with the 7Ps model – product, price, place, promotion, people, physical evidence and process.
Lastly, select the most suitable digital marketing tools for your strategy, such as Facebook Ads, Google Display Network, Google keywords etc. You may also consider influencer or KOL marketing and celebrity endorsement to reach their fan base.
Why do I need creative design services when I have in-house designers?
Ad design is different from graphic design – it involves a blend of various elements, including creative concept, artistic appeal, punchy words and more, to capture audience attention. In comparison with in-house designers, creative team in an advertising agency, which consist of marketing specialists, designers and copywriters, are more experienced in advertising and know how to impress.
We believe great designs start with a great creative concept. Our project team led by Creative Director excel in developing creative concepts around promotional messages to make ads stand out.
Why is Search Engine Optimization (SEO) important?
SEO is the process of improving the quality of website content in order to be shown closer to the top of organic search results, with the aim of increasing the visibility of a website and gaining more brand exposure. In other words, SEO is important to drive organic traffic to your website. The pay-per-click (PPC) advertising model, on the other hand, is used to drive paid traffic to your website.
Although paid ads, such as Google Ads, can increase brand exposure in a short amount of time, the advertising cost involved may be a bit high for small and medium-sized enterprises in the long run. Simply put, SEO is the cornerstone of your digital marketing strategy as it enhances your organic website traffic, while PPC may be an add-on to increase brand awareness and create noise, say during a sales promotion.