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SHOWCASE

OCBC Credit 華僑銀行
OCBC Credit 華僑銀行

Challenges

  • Limited Public Awareness towards the Bank in Hong Kong
  • Competitive Market Landscape

Objectives

  • To increase brand awareness and recognition
  • To create the bank’s unique value proposition
OCBC Credit 華僑銀行

Execution

  • Multi-media Integrated Promotion

Results

Impressions

Reach

Readership

50 million+

4 million+

1 million+

OCBC Credit 華僑銀行